UX and Product Strategy Case Studies

Selected product design and UX leadership work by Sampath Widushan.

• Mega Wasana Revamp

  Solving prize distribution issues for Mega Wasana lottery.

• WOW Wallet eZ Cash Implementation

  How a single "off" feeling reshaped the eZ Cash PIN reset experience on the WOW Wallet mini app

• Dialog GPT - Rephrasing Tool

  Building a Secure Enterprise AI Platform with Brand-Aware Content Generation

• WOW Super App

  Designing a 2.5M+ user super app from zero to launch.

• WOW Tourism App

  Reimagining Sri Lanka's Tourist Journey Through a Personalized Super App

• Sirasa TV Revamp

  Redesigning Sri Lanka's leading entertainment network for the streaming era.

• ULearn

  A gamified learning platform where kids learn and win at the same time.

• Dialog.lk E-Sales Revamp

  How splitting a single 15-minute journey in two cut e-sales drop-off by an estimated 60%.

• Champions of Designathon

  A gamified travel platform that rewards real-world exploration.

• Genie Fintech

  Bringing deposits, savings, insurance, and loans into one wallet.

• DOC990 Revamp

  A calmer way to book a doctor, anywhere in Sri Lanka.

• Devar Group Revamp
• WOW Admin Portal
• My Coach Center