• Co-led design and launch of WOW Super App, working closely with VP - Digital Platforms & Partnership, Head of Super App & product owners to gather and evaluate user requirements in product workshops to drive a shared vision

• Led WOW super app UX design process by shaping UX strategy, conducting extensive user research, collaborating with stakeholders, and leading a 100+ member cross-functional team in an agile environment, to ensure a cohesive user experience and attract over 2.5 million registered users.

• Led and shaped UX strategy for Dialog.lk by improving and designing Retail Sales, Self-activations, KYC, Offers, and Enterprise journeys with user research and data-driven design decisions.

• Established a fully independent design system for the Super App and developed mobile and admin UIs for 50+ features.

• Led designers of the DOC990 telemedicine revamp and performed usability analysis, crafted a Sub Design system, and collaborated with cross-functional teams to optimize the user interfaces for an enhanced user experience.

• Enhanced Genie - fintech application UX through collaboration with Product Owners and Development teams, implementing Digital-based Fixed Deposit, Savings, Insurance, and Loan features to boost customer engagement with 2+ million downloads.

• Led design workshops to facilitate knowledge sharing and foster a design-centric culture within the organization & promoted a data-driven culture by educating stakeholders and encouraging insight-based decisions in cross- functional teams.

• Created Solutions blueprints, UX governance frameworks, and UX process documentation to make sure products are strategically aligned with business goals and to ensure smooth operation and completion of UX deliverables.

• Drafted user flows, wireframes, mockups, and prototypes to deliver intuitive, user-friendly experiences with data- driven methods, including user research, usability tests, A/B tests, heuristic analysis, analytics, and accessibility checks & validated them with user testing and staying current with UX/UI best practices, trends, and emerging tech.

• Scouted, evaluated, and onboarded external UX vendors to support internal projects and ensure high standards with clear project deliverables and planning.

• Supported internal teams - Ideamart, Analytics, and AI teams by offering UX insights, design support, and guidance on internal projects.

• Conducted UX training sessions, and boot camps as speaker and trainer, for university students & judged designthons and design competitions.

• Served as a mentor and resource person for the Dialog Innovation Challenge.

• Mentored junior UX designers & interns and led collaborative process improvement initiatives within the UX team by introducing process frameworks and tools to streamline the design process.

• Enhanced fintech application UX through collaboration with Product Owners and Development teams, implementing a Digital-based Fixed Deposit feature to boost customer engagement.

• Co-led design and launch of Super App, conducting extensive user research, creating a Design system, collaborating with stakeholders, currently leading cross-functional teams in an agile environment, and mentoring interns to ensure a cohesive user experience and attract over 2 million active users.

• Lead designers of the DOC990 telemedicine revamp and conducted usability analysis, crafted a Sub Design system, and collaborated with cross-functional teams to optimize the user interfaces for an enhanced user experience.

• Leading design workshops to facilitate knowledge sharing and foster a design-centric culture within the organization and leading industry sessions and UX workshops for university undergraduates.

• Conducted BCS - User Experience Design Certification lectures as a BCS lecturer within the organization.

• Conducted BCS - User Experience Design Certification lectures as a BCS lecturer within the Dialog organization.

• Assisted in the smooth organization and execution of BCS User Experience certification exams.

Produced and edited engaging videos for YouTube, managed the YouTube channel, and created visually appealing digital artwork for flyers and social media posts, while collaborating on creative strategies and maintaining project deadlines using Adobe Creative Suite.

Conduct quality inspections and sampling, document findings, ensure compliance with regulations, provide feedback for improvement, leveraging strong analytical, communication, and problem-solving skills, with a background in quality management.