• Lead UX designer - Led UX design for the WOW Super App, supporting the design process and shaping UX strategy with over 2.5 Million registered users.

• Created a fully independent design system for the Super App and developed mobile and admin UIs for each feature.

• Lead UX designer - Led the DOC990 revamp, contributing to its UX strategy.

• Lead UX designer - Shaped UX strategy and journeys for key platforms, Genie and Dialog.lk.

• Collaborated with VP - Digital Platforms & Partnership, Head of Super App & product owners to gather and evaluate user requirements (WOW).

• Created user flows, wireframes, mockups, and prototypes to deliver intuitive, user-friendly experiences.

• Used data-driven methods including user research, usability tests, A/B tests, heuristic analysis, analytics, and accessibility checks.

• Worked in an Agile setup with cross-functional teams and joined sprint ceremonies as UX lead, offering UX support.

• Brought design thinking into business/product strategies by co-working with developers, analysts, and stakeholders in workshops to build a shared vision.

• Turned product vision into clear UX outcomes via research, ideation, prototyping, and testing. Stayed current with UX/UI best practices, trends, and emerging tech.

• Delivered UX training, bootcamps as speaker and trainer, internally and externally. Served as mentor and resource person for the Dialog Innovation Challenge.

• Promoted a data-driven culture by educating stakeholders and encouraging insight-based decisions in cross-functional teams.

• Mentored junior UX designers and led collaborative process improvements within the UX team.

• Recognized as a BCS facilitator at the Dialog CEx Academy Awards.

• Supported Ideamart, Analytics, and AI teams by offering UX insights and guidance on internal projects.

• Sourced, evaluated, and onboarded external UX vendors to ensure alignment with project goals and quality standards.

• Enhanced fintech application UX through collaboration with Product Owners and Development teams, implementing a Digital-based Fixed Deposit feature to boost customer engagement.

• Co-led design and launch of Super App, conducting extensive user research, creating a Design system, collaborating with stakeholders, currently leading cross-functional teams in an agile environment, and mentoring interns to ensure a cohesive user experience and attract over 2 million active users.

• Lead designers of the DOC990 telemedicine revamp and conducted usability analysis, crafted a Sub Design system, and collaborated with cross-functional teams to optimize the user interfaces for an enhanced user experience.

• Leading design workshops to facilitate knowledge sharing and foster a design-centric culture within the organization and leading industry sessions and UX workshops for university undergraduates.

• Conducted BCS - User Experience Design Certification lectures as a BCS lecturer within the organization.

• Conducted BCS - User Experience Design Certification lectures as a BCS lecturer within the Dialog organization.

• Assisted in the organization and execution of BCS User Experience certification exams.

Produced and edited engaging videos for YouTube, managed the YouTube channel, and created visually appealing digital artwork for flyers and social media posts, while collaborating on creative strategies and maintaining project deadlines using Adobe Creative Suite.

Conduct quality inspections and sampling, document findings, ensure compliance with regulations, provide feedback for improvement, leveraging strong analytical, communication, and problem-solving skills, with a background in quality management.