Dialog.lk E-Sales Revamp
How splitting a single 15-minute journey in two cut e-sales drop-off by an estimated 60%.
- Client
- Dialog Axiata PLC
- Role
- Lead UX Designer
- Year
- 2025
Overview
Dialog.lk's e-sales journey had a drop-off rate above 70%. The redesign separated purchasing and activation into two situational journeys.
Topics: UX Strategy, E-commerce, Journey Redesign